Many different articles stipulate that there is one main question regarding queerbaiting: Is it a social progress in LGBTQ+ acceptance, or is it an exploitative tactic? Queerbaiting is a special marketing tool that can be identified as usage of non-heterosexual relationships in a TV show, a series, or a movie to engage the LGBTQ+ viewers with the content.
Directors would create characters who act like queer persons throughout the movie/show, and when the viewer is on the verge of anticipation waiting for the moment of truth when the characters would be revealed as queer… It would be nothing. The characters don't get together. Instead, they end up in some hetero-love relationships. Authors use queerbaiting teasing the viewers first, then never meeting the expectations of queer audiences to see homosexual relationships on screen. Queerbaiting is harmful to those it is baiting, because it is falsely luring in the queer audience without providing real representation.