Eventually, everyone is involved in this ruthless business game: starting from Patrizia scheming against "the trash" of the family and her short-lived alliance with Paolo and ending with Maurizio abandoning all his conscientious principles. Even being on the same side of the barricade, Patrizia and Maurizio are even more alienated than before — and Gucci finally sees his father's rightfulness which will consequently lead to the tragedy.
On top of all the complications there's a black sheep even in the Gucci family. Aldo's cloying son, Paolo, is considered an underdog by the whole kin, but amuses himself with the thought of becoming a great fashion designer one day. Dressed ultra-foppishly in a pink velvet suit, Jared Leto, who impersonates Paolo (and goes through a transformation more external than internal), manages to stay with the same face expression during the whole film, but to masterfully convey idiotic unpretentiousness from time to time complemented by some inarticulate sounds.