The documentary takes a trip to the USA, immersing the viewer in the era when the bartender was a celebrity. Directors don't limit themselves by a single Negroni story and expand to the whole cultural phenomenon of cocktails. They talk about personalities, traditions and occasions of the times when drinks were art. One of the most interesting parts of it is advertising. The movie shows Campari commercials done by futuristic artist Fortunato Depero. Alcohol seems to be not just entertainment but a form of expression.
The next stop of the documentary is Cuba, which became a cradle for American bartenders who lost their jobs after the introduction of prohibition. Our main hero visits the famous bar "El Floridita," where Ernest Hemingway used to spend time. It is interesting that the first recipe of Negroni appeared there and not in Italy. As we learn later, the Negroni recipe was passed to France, then, during the competition of bartenders, it was told to Americans and came to Cuba from the States.
Negroni up to today is made by its original recipe, which is one part gin, one part vermouth Rosso (red, semi-sweet), and one part Campari. It's one of the official cocktails of IBA (International Bartenders Association) in the category The Unforgettables.